wego vti sends a strong signal for new industry optimism
On February 20 and 21, 2025, wego vti will host the first zusammen.bauen. Expert Trade Show in Frankfurt-Kelsterbach – a national event for industry-wide exchange, tailored for specialist companies in interior finishing, drywall, flooring systems, technical insulation, building elements, and air conditioning.
“Together, we are starting the new year with a bang and sending a clear signal of confidence and optimism throughout our industry,” explains Alfons Horn, Chairman of the wego vti management board. The venue for the zusammen.bauen. Expert Trade Show is the new 16,000 m² company premises of Germany’s market leader in interior finishing, where the new wego vti Frankfurt branch will “launch” in a few months. In the 10,000 m² logistics hall and on the outdoor area, around 100 industry partners will present their products, systems, and solutions for a market restart in Germany in new construction and renovation. wego vti will present its own brands in live presentations, and the entire sales team of the national interior finishing specialist looks forward to professional exchange with the experts from specialist companies.
Further highlights of the zusammen.bauen. Expert Trade Show include appearances by four prominent keynote speakers who will provide new impetus with their expertise and broaden perspectives beyond industry boundaries:
Thomas L. Dietz (Consultant, Coach & Actor) will moderate the event, ensuring an exciting and varied program, bringing experts together on stage, and presenting the highlights.
Leo Martin (former secret agent – the German 007) reveals how psychological strategies and tactics from the world of intelligence services can be successfully applied in everyday business.
Prof. Dr. Wolfgang Henseler (Creative Managing Director at SENSORY-MINDS) explains how digital technologies and creative processes can be practically combined to develop new business models and actively shape the transformation in the construction industry.
Martin Langen (Market Researcher for Construction, Living, and Real Estate) analyzes current economic developments and trends in construction, provides an outlook for 2025 and 2026, and explains practically how this know-how can generate competitive advantages in the market.
Various wego vti industry partners provide specialized know-how in expert lectures, including, for example, insulation in timber construction, sustainable new cement solutions, facade renovation, light steel construction, drywall and flooring applications, renovation of floor structures, structural fire protection solutions, and digital innovations for specialist contractors.
Caroline Kilian, Head of Marketing wego vti: “Experiencing innovations, making new contacts and networking, discussing current projects with experts, and gaining know-how that benefits one’s own business in daily operations – the zusammen.bauen. Expert Trade Show brings the industry together and allows participants to look positively into the future, especially at the start of 2025. The evening program, with a brilliant musical stage performance by a star guest from the Après-Ski scene, also contributes to this.”
All information and the necessary registration can be found here: www.event.zusammenbauen.de
